Mix. Close the O.

The right blend, built for your brand.

We bring together the right AI tools, expert partners, and strategic thinking — so brands get solutions they can actually use, not just decks nobody opens.

THE PROBLEM

Most brands are over-served and under-equipped.

You have access to great agencies and powerful tools. What's missing is someone who knows how to combine them — and leave you with something that works after the engagement ends.

Too many vendors, not enough integration

Tools bought, never embedded

Insights delivered, never acted on

THE MIX

Your strategic bartender.

A great cocktail isn't made from one ingredient. It comes from knowing exactly what's on the shelf — and how to combine it for this glass, this moment, this brand.

The Shelf

We bring together the right AI SaaS tools, specialist partners, and strategic frameworks.

The Recipe

We design around your real decision moments — not a generic brief.

The Mix

We combine tools, partners, and method into one integrated approach.

The O

You get a system, a capability, or a strategy you can run — round, complete, yours.

THE MENU

What we mix for you.

Each solution is built around a real brand problem.

THE SET — Ask. Know. Act.

Most brands have questions. Few have a system to answer them — repeatedly, quickly, without rebuilding from scratch every time. Ask. Know. Act. is a fully integrated insight system that connects survey design, AI-powered analysis, and interactive dashboards into one repeatable workflow.

What you get:

·Ready-to-launch research system
·Quant-led iterative studies
·Open-ends turned into themes automatically
·Interactive dashboards
·Learning that compounds over time

Voice to Insight

Qualitative research is your richest source of consumer truth. It's also the hardest to scale. Voice to Insight takes your qual transcripts and turns them into structured, analysis-ready insights using AI. Not summaries — real analysis, grounded in marketing frameworks and consumer psychology.

What you get:

·AI analysis of any project size
·Client-ready reports in hours
·Multilingual
·140+ marketing frameworks

Digital Twin

You have existing research. But every new question still means a new study. A digital twin is a synthetic model of your consumer — built from your existing data — that you can interrogate and test without fielding a new survey every time.

What you get:

·Synthetic consumer audience from existing assets
·Test ideas without new fieldwork
·Interactive — ask questions, get responses

Brand Intelligence

Brand tracking has always been expensive, slow, and disconnected from daily decisions. Brand Intelligence gives you continuous, always-on brand tracking — research-grade metrics at a fraction of traditional tracker costs.

What you get:

·Continuous brand tracking
·AI-powered insights
·Metrics you can act on
·Your own dashboard

THE SHELF

What's behind the bar.

Every tool on our shelf is chosen for a reason.

SurveyCake

Survey infrastructure for brands that need speed and flexibility. Built for Asian markets — fast to deploy, easy to manage, designed for everything from quick pulse checks to large-scale quantitative studies.

surveycake.com

Caplena

AI text analytics that turns open-ends into insight. Swiss-built, SOC2-certified, 100+ languages. Goes beyond word clouds to deliver structured themes, sentiment, and the "why" behind your data. Used by 200+ global brands.

caplena.com

Panoplai

The digital twin platform for consumer insight. Turn your existing research and data into a living, queryable model of your consumer. Used by HubSpot, Alphabet, and Diageo.

panoplai.com

Timelaps

Always-on brand tracking, built by researchers. Research-grade methodology, AI-powered insights, at a fraction of traditional tracker costs.

timelaps.io

True Stories

AI analysis for qualitative research — built by insight professionals. Analyses transcripts using 140+ marketing frameworks and consumer psychology theories. Multilingual, fast, client-ready outputs.

truestories.earth

WHO'S AT THE BAR

Choose your seat.

For Brands

You want decisions, not distraction. We remove the friction between your question and your answer.

For Partners

You have deep expertise. We have the method and the tools. Together we build something neither of us could alone.

For Tech

Your tool is powerful. It needs the right workflow to prove it. We embed it where it matters.

Want to know who's behind the bar? Meet the bartender

TASTING NOTES

Observations on AI, insight, and leading with intention — from someone who's spent time on both sides of the table.

See all notes →